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In fact, 16 of the game’s 22 covers have experienced the curse.įor example, last season, Patrick Mahomes rolled his knee during a quarterback sneak, injuring him for a few games of last season. It’s superstition at its finest,” according to CBS News. This star ends up experiencing “something bad - poor luck, a decline in play, or maybe a serious injury. But let’s lean into it for a second to see what this might mean for the future of a star like Lillard.Įvery year since 1998, EA Sports has released a cover for its “Madden” franchise that has one player. Video game covers can have a downside, and most of it’s due to internet folklore and conspiracy theories. “A superstar on a mid-market team helps sell tickets, sponsorships, and media rights deals.” The downside of a cover But for the teams, this is a big win,” Lawrence said. “I believe players have so much power as individuals, and the game is so widely consumed (especially on social media), that they largely control their popularity through their performance and personal branding, no matter their market. Still, this is “a big win for the Portland organization” since it puts their star athlete on the cover. So it’s not like the cover means more since he’s from a small market. People from around the world know Lillard pretty well. It shines across the world, reaching various countries. The NBA is a national and global product.

These NBA 2K athletes grew up together.“For athletes like Lillard, it can be a signal that they have arrived as one of the league’s most marketable superstars. While brands with close ties to the NBA likely already understand Dame’s mass marketability, the cover spot puts him on a shortlist of NBA marketing stars and will potentially expose him to a broader market of potential partners,” said Lawrence, an expert in sports marketing. He has two viral GIFs right now, both from when he hit a buzzer-beating 3-point shot against the Oklahoma City Thunder in the 2019 playoffs, ending the Russell Westbrook and Paul George era of the franchise.īut becoming a cover athlete might bring him more success than he has now, launching him to another level of success. He releases music on the side through his DAME D.O.L.L.A. He signed a five-year, $140 million deal with the Trail Blazers, making him the eight highest NBA player.Īnd he’s constantly the subject of social media discussion for years. That said, Lillard - who celebrates his 30th birthday on July 15 - has already seen success. Will NBA players keep to the bubble? Damian Lillard doubts it.Inside the music and mind of Damian Lillard.His pathh through the playoffs often required him to bust through the Golden State Warriors, one of the greatest teams of recent history, if not all time. He’s made four All-NBA teams, five NBA All-Star teams and he was the Rookie of the Year for the 2012-13 season.

And it could create a divide between athletes as stars are chosen for the role. It’s an achievement that places them among the idols they had growing up,” he said.īut, as some may already know, gracing the cover comes with some hiccups, too. “Making the cover is a cornerstone moment for any athlete.

BpiOt4f62P- Stadium June 30, 2020įor most athletes, making the cover of a video game is a sign that you’ve made it, said Blake Lawrence, co-founder and CEO of athlete marketing platform Opendorse.

Our own sits down for an exclusive interview with the new 21 cover athlete.